Collaborative Communities of Firms:Purpose, Process, and Design. Auflage 2012
Value Creation of Firm-Established Brand Communities:Dissertation Ludwig Maximilians Universität München, 2009. Vorwort: Harhoff, Ph. D. , Prof. Dietmar Gabler Research. Auflage 2010 Philipp Wiegandt
Value Creation of Firm-Established Brand Communities:Auflage 2010 Philipp Wiegandt, Philipp Wiegandt
How Firms Can Strategically Influence Open Source Communities:The Employment of ´Men on the Inside´ Forschungs-/Entwicklungs-/Innovations-Management. Auflage 2012 Viktor Lee
How Firms Make Friends: Communities in Private-Collective Innovation:Building sources of sustained competitive advantage through contributing to open source projects Matthias Stürmer
How Firms Can Strategically Influence Open Source Communities:The Employment of ´Men on the Inside´. Auflage 2012 Viktor Lee, Viktor Lee
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: As a result of the rise of digital technologies new media phenomena shape the rela-tionship between customer and company. Companies need to take the shift in rela-tionships into account when managing customer relationships in the age of digital-ization. Customers are now more involved and adopt a more powerful position as market participants. Simultaneously, companies are able to interact with their cus-tomers directly. One new media phenomenon is the emergence of virtual commu-nities which are hosted by firms for commercial purposes. Virtual communities permit companies to enhance the customer-firm-relationship and promote consumer-to-consumer interactions. With the help of virtual peer-to-peer problem solving (P3) commu-nities, companies can complement their service support in a low-cost way. Thus, the research question of this seminar paper pertains to this issue: What motivates consumers to participate in firm-hosted virtual P3 communities?
Succession in Asian Family Firms examines the history and survival of family businesses in the South Asian Diaspora from an international perspective. The book presents unique research across three continents, focusing on significant communities in the UK, USA and Kenya. The book analyzes the influences on both the start up and survival of family firms, exploring how family members negotiate their working practices. The discussion provides a new perspective on issues central to the debate on family business succession whilst developing ideas on less familiar areas such as the role and influence of women through different cultural contexts.