Leveraging a Firm´s Flexibility and Agility:Explicating Flexibility and Agility as Foundational Drivers of a Firm´s Absorptive, Dynamic and Adaptive Capabilities Boniface Okanga
The branding bible for today’s globalized world. Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency - where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only audiobook you will need to implement an effective brand strategy for your firm. 1. Language: English. Narrator: Rose Itzcovitz. Audio sample: http://samples.audible.de/bk/gdan/001155/bk_gdan_001155_sample.mp3. Digital audiobook in aax.
Chris Zook and James Allen, partners at the global consulting firm Bain & Company, report on how leveraging a simple formula allows companies to create new and more lasting differentiation.This article was first published in the November 2011 issue of Harvard Business Review. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/hbsp/111111/pe_hbsp_111111_sample.mp3. Digital audiobook in aax.
- ´´How do we create an 'all-for-one; one for all' culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?´´ - How do we mobilize the right people, resources, and ideas--across a multitude of organizational and geographic boundaries--into each and every client relationship?´´ - ´´How do we respond to clients' ever-growing demands for more value?´´ All For One answers these questions with an innovative and comprehensive model for building enduring, institutional client relationships--for creating a truly client-centric services firm. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. Its basic premise is simple: There are ten key strategies that must be implemented. The individual professional is responsible for five of them. The firm--the institution--is responsible for the other five. When you successfully execute against all ten of these building blocks, you build long-term, professional-client partnerships characterized by high levels of personal satisfaction, business impact, and profitability Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers--from consulting firms to large banks--to confront a series of difficult challenges: * How do we create an ´all-for-one, one-for-all´ culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?´´ * How do we mobilize the right people, resources, and ideas--across a multitude of organizational and geographic boundaries--into each and every client relationship?´´ * How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships? All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships--what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm--the institution--must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.
Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business´s network of alliances with customers, suppliers and competitors. This network can provide three key advantages: * superior information * better cooperation * increased power Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. This book is written by three leading authorities in the field of organizational management who work with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in-depth, practical guidance. Make it your first strategic connection to gaining competitive advantage! Companies´ connections to other firms--their network of alliances--matter for economic success. In this practical, jargon-free, evidence-based book, three experienced scholar/educators provide practical tools to understand your company´s network positioning and what to do to build webs of relationships that provide competitive advantage and economic value. --Jeffrey Pfeffer, professor, Graduate School of Business, Stanford University and co-author of The Knowing-Doing Gap. The book, Network Advantage, presents compelling ideas and is a must-read. It articulates three different perspectives to think about a firm´s network advantage and shows how a firm can maximize the value of its alliance network. The book is filled with theoretical and practical insights on the topic and offers captivating case studies to illustrate its key points. It is fun to read. I highly recommend this book. --W. Chan Kim, The BCG Chair Professor of INSEAD and the Co-director of the INSEAD Blue Ocean Strategy Institute In this eminently researched book, the authors show how executives and entrepreneurs alike can unlock the value of alliances. And the book comes with some ´´secrets´´ to success that most managers overlook. Every CEO, executive and entrepreneur who are collaborating with other firms ought to read this book. --Morten T. Hansen, Professor at University of California at Berkeley, author of Collaboration and co-author of Great by Choice. Don´t compete alone! ´´Network Advantage´´ provides a fresh perspective on how all firms can benefit from their alliances and partnerships. The authors seamlessly integrate academic research and real life examples into a practical step by step guide for unleashing the power, information and cooperation advantages available in networks. A must read for thoughtful executives and entrepreneurs alike. --Stein Ove Fenne, President, Tupperware U.S. & Canada Having the ´´right´´ business network is everything for a company´s success in Asia and worldwide. With its rich cases and practical tools, this book is an indispensable guide for a thoughtful executive on how to design, build and manage a network that will make your firm globally competitive. --Yong-Kyung Lee, Former CEO of Korean Telecom, Member of the Korean National Assembly. Alliances and Partnerships, in their various formats and guises, are the bridges that allow businesses to thrive in their ecosystems by leveraging each other´s strengths. The authors show how those bridges, when used appropriately, can help your firm create an alliance network to enhance your business power. The book contains many examples and models to help you shape your own alliance strategy in a world of ever increasing co-opetition. --Ricardo T. Dias, Strategic Alliances Director, Hewlett Packard (HP) Software, Asia Pacific & Japan
Kyle has an unwelcome crush on his nemesis Brent. Brent has a welcome crush on his friend Kyle. As it turns out, the line between a friend and an enemy doesn´t have to be a line at all. Born on the wrong side of the tracks to the wrong family, Kyle Potter has spent his life clawing his way toward a better future. When he gets the perfect job at the perfect firm in perfect Los Angeles, Kyle is sure there are only blue skies ahead. And then he meets perfect Brent Haralson. Born with a silver spoon to a well-established family, Brent Haralson has never been interested in leveraging his connections. Friends, success, and dates come easily to Brent and rejection isn´t something he has to deal with in life. And then he meets perfect Kyle Potter. Kyle despises his unwelcome crush on his lazy, arrogant nemesis. Brent welcomes his feelings for his stubborn, brilliant friend. As it turns out, the line between a friend and an enemy doesn´t have to be a line at all. 1. Language: English. Narrator: Kevin Chandler. Audio sample: http://samples.audible.de/bk/acx0/082699/bk_acx0_082699_sample.mp3. Digital audiobook in aax.
Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you´ll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. * Generate high-quality leads and revenue with infographics, video, data visualizations, and more * Identify the visual marketing and engagement strategies that will work for your business * Source and manage talented content suppliers who will deliver on your strategic vision * Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Welcome to Forbes for September 9th, 2013 from Audible. This edition contains seven feature articles. In the cover story: ´´There are a Billion Reasons Why Ross Perot Jr. Loves That ´Giant Sucking Sound´” -- While H. Ross Perot Sr. famously railed against free trade and government debt, his namesake has built another family empire by leveraging them both. The result is one of the world’s great logistics hubs–and a third billion-dollar fortune for the Texas dynasty. Also, ´´Warburg Pincus: The Merchant of Modest” -- With more than $40 billion in assets under management, Warburg Pincus isn’t anywhere near being the biggest among private equity firms. But what it lacks in size it more than make up for in smart deal selection, hard work, and profitable exits. Next, ´´City Surgeon: Can the Cleveland Clinic Save Its Hometown?” The Cleveland Clinic offers some of the finest healthcare available anywhere in the world. But will Chief Executive Toby Cosgrove´s bold plan to create an Epcot Center for med tech be enough to save the ailing city? We´ll also tell you about, ´´The Terrifying Search Engine That Finds Internet-Connected Cameras, Traffic Lights, Medical Devices, Baby Monitors, and Power Plants” -- Shodan, named after the villainous sentient computer in the videogame System Shock, scours the Internet, looking for devices that shouldn’t be on line or that are vulnerable to being hacked. Then, ´´The Nielsen of Amazon Orders?” Data Startup StellaService Rates E-Commerce, and Google Wants In. Followed by, ´´Same Moonshine, Different Name: Welcome to the Age of Cellulosic Ethanol” -- A Dutch company and an American ethanol producer hope to put a new kind of fuel in your gas tank — whether it makes economic sense or not. Thanks, Washington. And in our final story. . . . ´´True Grit: Blinded and Gifted” -- While still hospitalized after being blinded in a teenage accident in 1962, Ru... 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/130909/pe_forb_130909_sample.mp3. Digital audiobook in aax.
Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework. In this book, author Bartley Madden addresses how to think about the complex dynamics in generating wealth, and the practical benefits to be gained from upgrading one´s wealth-creation framework. Throughout this guide, Madden shares six critical insights: A systems mindset focuses not so much on the individual pieces of a system, but on how all the pieces work together to achieve the goal envisioned for the system. The systems way of thinking described in Wealth Creation helps to avoid unintended, bad consequences, and to generate insights for leveraging change that produces big gains in wealth. Economic systems - the rules and relationships that exist to create wealth by delivering value to customers - are devilishly complex and therefore solving economic problems requires extensive knowledge. Seen in this light, knowledge growth and wealth creation are two sides of the same coin. A prerequisite to making better buy/hold/sell investment decisions and business judgments is an improved understanding of how wealth is created. An especially useful approach described in this book is to connect business firms´ financial performance to stock prices via the firms´ competitive life-cycle framework. A deeper understanding of business firms makes it plain that customers, employees, and shareholders have mutual, long-term interests. In other words, a free-market system geared to serving customers through competition is a system in which participants share the wealth that is jointly created. There is a huge opportunity for sustained, higher economi... 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/004564/bk_acx0_004564_sample.mp3. Digital audiobook in aax.
This book investigates the real process of unleashing the power of Information and Communications Technology (ICT) through Open Innovation and strategic choices. It covers the most important aspects of ICT in a nutshell and details the road to the future through business innovation. ICT, which chiefly consists of telecom and IT, is currently permeating and transforming every sphere of life, ranging from commerce, manufacturing, education and healthcare, to agriculture, banking, governance, media and entertainment. Both the World Bank and the Asian Development Bank have recognized that telecommunications are now essential to a country´s economic development and competitiveness. However, the forces unleashed by ICT are so powerfully disruptive and rapid that organizations not only struggle to harness the potential of ICT but can also be overwhelmed by the changes, complexity, competition and regulation. Leveraging ICT requires knowing how to organize, manage and exploit the new developments effectively, both internally and with strategic partners in the industry. Organizations cannot attempt to accomplish everything on their own, even through acquisitions. The driving theme of the book is about opening up organizational and business models. From the perspective of management and technology, this book presents an integrated roadmap to a future with ICT, and specific steps along the way. In this context, it discusses the implementation of the Quadruple Helix Model, driven by Open Innovation, with four kinds of collaborators: Partners (including firms like Telcos), Academic/Research Institutes, Government Agencies, and Users. Conceiving the right strategy and building the necessary social capital are essential parts of such a process framework. Collaboration, cooperation and competition are the main drivers to face the ICT tsunami. Focus and integration will also be key to innovation strategy, even while collaborating with local and international partners for diversification. Technological knowledge must be aligned with market knowledge, and firms must look for a better fit among business-critical factors, new opportunities and competencies.