Leveraging a Firm´s Flexibility and Agility:Explicating Flexibility and Agility as Foundational Drivers of a Firm´s Absorptive, Dynamic and Adaptive Capabilities Boniface Okanga
The branding bible for today’s globalized world. Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency - where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only audiobook you will need to implement an effective brand strategy for your firm. 1. Language: English. Narrator: Rose Itzcovitz. Audio sample: http://samples.audible.de/bk/gdan/001155/bk_gdan_001155_sample.mp3. Digital audiobook in aax.
Chris Zook and James Allen, partners at the global consulting firm Bain & Company, report on how leveraging a simple formula allows companies to create new and more lasting differentiation.This article was first published in the November 2011 issue of Harvard Business Review. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/hbsp/111111/pe_hbsp_111111_sample.mp3. Digital audiobook in aax.
Kyle has an unwelcome crush on his nemesis Brent. Brent has a welcome crush on his friend Kyle. As it turns out, the line between a friend and an enemy doesn´t have to be a line at all. Born on the wrong side of the tracks to the wrong family, Kyle Potter has spent his life clawing his way toward a better future. When he gets the perfect job at the perfect firm in perfect Los Angeles, Kyle is sure there are only blue skies ahead. And then he meets perfect Brent Haralson. Born with a silver spoon to a well-established family, Brent Haralson has never been interested in leveraging his connections. Friends, success, and dates come easily to Brent and rejection isn´t something he has to deal with in life. And then he meets perfect Kyle Potter. Kyle despises his unwelcome crush on his lazy, arrogant nemesis. Brent welcomes his feelings for his stubborn, brilliant friend. As it turns out, the line between a friend and an enemy doesn´t have to be a line at all. 1. Language: English. Narrator: Kevin Chandler. Audio sample: http://samples.audible.de/bk/acx0/082699/bk_acx0_082699_sample.mp3. Digital audiobook in aax.
Welcome to Forbes for September 9th, 2013 from Audible. This edition contains seven feature articles. In the cover story: ´´There are a Billion Reasons Why Ross Perot Jr. Loves That ´Giant Sucking Sound´” -- While H. Ross Perot Sr. famously railed against free trade and government debt, his namesake has built another family empire by leveraging them both. The result is one of the world’s great logistics hubs–and a third billion-dollar fortune for the Texas dynasty. Also, ´´Warburg Pincus: The Merchant of Modest” -- With more than $40 billion in assets under management, Warburg Pincus isn’t anywhere near being the biggest among private equity firms. But what it lacks in size it more than make up for in smart deal selection, hard work, and profitable exits. Next, ´´City Surgeon: Can the Cleveland Clinic Save Its Hometown?” The Cleveland Clinic offers some of the finest healthcare available anywhere in the world. But will Chief Executive Toby Cosgrove´s bold plan to create an Epcot Center for med tech be enough to save the ailing city? We´ll also tell you about, ´´The Terrifying Search Engine That Finds Internet-Connected Cameras, Traffic Lights, Medical Devices, Baby Monitors, and Power Plants” -- Shodan, named after the villainous sentient computer in the videogame System Shock, scours the Internet, looking for devices that shouldn’t be on line or that are vulnerable to being hacked. Then, ´´The Nielsen of Amazon Orders?” Data Startup StellaService Rates E-Commerce, and Google Wants In. Followed by, ´´Same Moonshine, Different Name: Welcome to the Age of Cellulosic Ethanol” -- A Dutch company and an American ethanol producer hope to put a new kind of fuel in your gas tank — whether it makes economic sense or not. Thanks, Washington. And in our final story. . . . ´´True Grit: Blinded and Gifted” -- While still hospitalized after being blinded in a teenage accident in 1962, Ru... 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/130909/pe_forb_130909_sample.mp3. Digital audiobook in aax.
Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework. In this book, author Bartley Madden addresses how to think about the complex dynamics in generating wealth, and the practical benefits to be gained from upgrading one´s wealth-creation framework. Throughout this guide, Madden shares six critical insights: A systems mindset focuses not so much on the individual pieces of a system, but on how all the pieces work together to achieve the goal envisioned for the system. The systems way of thinking described in Wealth Creation helps to avoid unintended, bad consequences, and to generate insights for leveraging change that produces big gains in wealth. Economic systems - the rules and relationships that exist to create wealth by delivering value to customers - are devilishly complex and therefore solving economic problems requires extensive knowledge. Seen in this light, knowledge growth and wealth creation are two sides of the same coin. A prerequisite to making better buy/hold/sell investment decisions and business judgments is an improved understanding of how wealth is created. An especially useful approach described in this book is to connect business firms´ financial performance to stock prices via the firms´ competitive life-cycle framework. A deeper understanding of business firms makes it plain that customers, employees, and shareholders have mutual, long-term interests. In other words, a free-market system geared to serving customers through competition is a system in which participants share the wealth that is jointly created. There is a huge opportunity for sustained, higher economi... 1. Language: English. Narrator: John Allen Nelson. Audio sample: http://samples.audible.de/bk/acx0/004564/bk_acx0_004564_sample.mp3. Digital audiobook in aax.
Jack Daly is an international expert in sales and sales management, bringing 30 plus years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. A deep dive into three critical areas includes: 1. Building a winning culture in your business. The thrust here is creating an environment in your business where your employees don’t begrudgingly come into work, but rather are excited to be working at your company. If we get the culture right, everything else in our business will be easier. If we don’t get it right, all else will be hard. 2. Sales Management. The emphasis here is on recruiting top performers, coaching, training and building a high performance sales team. A Sales Manager’s job is not to grow sales, but to grow salespeople, in quantity and quality. They in turn will grow your sales. 3. Sales. Here are the systems and processes that top performing sales professionals are using to separate themselves from the rest. Winning new customers, growing the ones they have, and differentiating themselves from the competition. It’s about identifying the key activities that need to be performed on a daily basis, proactive pipeline management, creating perception of value, leveraging the internet and employing an effective touch system. 1. Language: English. Narrator: Jack Daly. Audio sample: http://samples.audible.de/bk/acx0/017314/bk_acx0_017314_sample.mp3. Digital audiobook in aax.
Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. "I believe the fastest-growing source of revenue for restaurants will be catering;" asserts Dardick, a serial entrepreneur, "and I have no doubt it will be their most important revenue source during the next decade." Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm´s clients grow their revenue by embracing a catering strategy. Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services, or off-premise catering for pick-up. One´s catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy. "This is a book about driving new and incremental sales for our community´s brands;" writes Dardick. "It´s about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It´s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment." All net proceeds of the audiobook´s sale are being donated to Share Our Strength, a charity dedicated to ending childhood hunger in America. 1. Language: English. Narrator: Carl Willis. Audio sample: http://samples.audible.de/bk/acx0/001224/bk_acx0_001224_sample.mp3. Digital audiobook in aax.
Decentralized cryptocurrency is produced by the entire cryptocurrency system collectively, at a rate which is defined when the system is created and which is publicly known. In centralized banking and economic systems such as the Federal Reserve System, corporate boards or governments control the supply of currency by printing units of fiat money or demanding additions to digital banking ledgers. In case of decentralized cryptocurrency, companies or governments cannot produce new units, and have not so far provided backing for other firms, banks, or corporate entities which hold asset value measured in it. The underlying technical system upon which decentralized cryptocurrencies are based was created by the group or individual known as Satoshi Nakamoto. As of September 2017, over a thousand cryptocurrency specifications ∃ most are similar to and derived from the first fully implemented decentralized cryptocurrency, bitcoin. Within cryptocurrency systems the safety, integrity and balance of ledgers is maintained by a community of mutually distrustful parties referred to as miners: members of the general public using their computers to help validate and timestamp transactions adding them to the ledger in accordance with a particular time-stamping scheme. Miners have a financial incentive to maintain the security of a cryptocurrency ledger. Most cryptocurrencies are designed to gradually decrease production of currency, placing an ultimate cap on the total amount of currency that will ever be in circulation, mimicking precious metals. Compared with ordinary currencies held by financial institutions or kept as cash on hand, cryptocurrencies can be more difficult for seizure by law enforcement. This difficulty is derived from leveraging cryptographic technologies. 1. Language: English. Narrator: Stephen Paul Aulridge Jr. Audio sample: http://samples.audible.de/bk/acx0/100073/bk_acx0_100073_sample.mp3. Digital audiobook in aax.
In today´s population, being an entrepreneur and a business owner ranks highly in the goals of most people. The dream of being your own boss is one that is deeply etched in their conscious and subconscious mind. And for years and years, we have been constantly bombarded with information, with advice and guidance that often echo for us to suppress that dream and take a more conventional route of life. Study hard, get good grades, be hired by a blue-chip firm that pays you a decent amount that will enable you to live a good life. What is it that they mean by good life? Is this the only path to true happiness on earth? Is this what we were made to do. This has been the advice that has constantly been offered, solicited or not. But in this book, you will learn something different. Life has changed. Personal opinions on what good is has changed and are now as subjective as could be. We live in the age of the Internet. In the Information era, where everything is possible and all the rules will be rewritten. We have been awakened to the realization that there is more than one path to fulfillment. There is more than one path to financial freedom. There is more than one path to a happy life. This book explores one of those paths. We are able to see how one is able to build a successful and global business while leveraging best on the resources that they have. Whether large or small, this book will open you up to the world where you will be able to start from where you are and achieve your goals in running a business and making a bucket load of money at it. This book is a handy manual that will teach you: Tools of the trade for e-commerce Guidelines on how to establish your e-commerce store Multiple options on the models you can employ for your business And much more 1. Language: English. Narrator: Michael Hatak. Audio sample: http://samples.audible.de/bk/acx0/093936/bk_acx0_093936_sample.mp3. Digital audiobook in aax.