Positioning for Architecture and Design Firms: Jack Reigle
The Strategic Positioning of Entrepreneurial Firms: Generic Strategies, Network Structure, and Network Content: Florian Christian Eßer
Positioning for Professionals:How Professional Knowledge Firms Can Differentiate Their Way to Success Tim Williams
Innovation Networks in the German Laser Industry:Evolutionary Change, Strategic Positioning, and Firm Innovativeness. Auflage 2015 Muhamed Kudic
Innovation Networks in the German Laser Industry:Evolutionary Change, Strategic Positioning, and Firm Innovativeness Economic Complexity and Evolution. Auflage 2015 Muhamed Kudic
Innovation Networks in the German Laser Industry:Evolutionary Change, Strategic Positioning, and Firm Innovativeness Economic Complexity and Evolution. Softcover reprint of the original 1st ed. 2015 Muhamed Kudic
Country-of-Origin Effects and Competitive Advantage:The Role of a Country´s Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies Philip Sipos, Corinna Nefzger
Country-of-Origin Effects and Competitive Advantage:The Role of a Country´s Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies. 1. Auflage Corinna Nefzger, Philip Sipos
Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the ´´invisible touch´´. With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book. 1. Language: English. Narrator: George Wilson. Audio sample: http://samples.audible.de/bk/reco/008008/bk_reco_008008_sample.mp3. Digital audiobook in aax.
In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival. In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well. Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of ´´positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics. Steve Rivkin, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey. 1. Language: English. Narrator: Patrick Cullen. Audio sample: http://samples.audible.de/bk/blak/000548/bk_blak_000548_sample.mp3. Digital audiobook in aax.