A successful exhibition is a well-balanced mix of communication, knowledge transfer, interaction, adventure, and contemplation. This widely popular handbook, which has already gone through multiple printings, offers a concise presentation of the principal phases of an exhibitionâ??s genesis with striking examples from the design practice of the authors. Topics covered are conception and design, presentation and staging, representation and education, text and graphics, typography and layout, as well as light and lighting. The central design steps are illustrated with sketches, diagrams, plans, elevations, simulations, technical drawings, working models, and photographs. Bertron Schwarz Frey (Berlin and Ulm) is one of Germanyâ??s leading exhibition design firms. Eine gelungene Ausstellung ist das ausgewogene Resultat von Kommunikation, Wissensvermittlung, Interaktion, Erlebnis und Kontemplation. Dieses erfolgreiche, schon mehrmals nachgedruckte, nunmehr aktualisierte Handbuch erläutert in knapper Form die entscheidenden Entstehungsphasen von Ausstellungen anhand markanter Beispiele aus der Gestaltungspraxis der Autoren. Themen sind Konzeption und Entwurf, Präsentation und Inszenierung, Darstellung und Vermittlung, Text und Grafik, Typografie und Layout, Licht und Beleuchtung. Die grundlegenden Schritte im Gestaltungsprozess werden mit Skizzen, Diagrammen, Plänen, Wandabwicklungen, Simulationen, Darstellungen, Arbeitsmodellen und Fotos veranschaulicht. Bertron Schwarz Frey (Berlin und Ulm) zählt zu den führenden Büros für Ausstellungsgestaltung in Deutschland. g in Deutschland.
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: ´´design thinking´´, or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka´s recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design´s exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Nicol Zanzarella. Audio sample: http://samples.audible.de/bk/adbl/027271/bk_adbl_027271_sample.mp3. Digital audiobook in aax.
Imagine standing in line at Harvey Nichols waiting to buy the most gorgeous silk Gucci dress. The only minor problem? You can´t afford it, it´s a size smaller than you are, and you have absolutely no place to wear it. Meet Natalie Flemming: a twenty-something woman working in London for a fabulous shoe-designing firm, but the only thing they let her touch is the company´s tax forms. She has decided to give fate a vacation and takes the task of finding the man of her dreams (or Johnny Depp if he would just return her calls...) into her own hands. She craves adventure, spontaneity, passion - or will just settle for a decent date. 1. Language: English. Narrator: Sarah Kempton. Audio sample: http://samples.audible.de/bk/acx0/114068/bk_acx0_114068_sample.mp3. Digital audiobook in aax.
Enterprise architecture defines a firm´s needs for standardised tasks, job roles, systems, infrastructure, and data in core business processes. Thus, it helps a company to articulate how it will compete in a digital economy and it guides managers´ daily decisions to realize their vision of success. This book clearly explains enterprise architecture´s vital role in enabling-or constraining-the execution of business strategy. The book provides clear frameworks, thoughtful case examples, and a proven-effective structured process for designing and implementing effective enterprise architectures.
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present ´´scenario-based strategic planning´´ as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply.
Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined many transactions and processes, a general lack of leadership combined with flawed and deeply ingrained structures make distribution channels exceedingly difficult to change. What companies need, says V. Kasturi Rangan, is a new approach to going to market--channel stewardship--that simultaneously addresses customers´ best interests and drives profits for all channel partners. In Transforming Your Go-to-Market Strategy, Rangan shows how any member of a distribution channel can adopt this role and learn how to shape an effective, constantly evolving, and mutually beneficial channel strategy. This book outlines three disciplines that companies must master to navigate the complex distribution environment successfully: map the industry channel, build and edit one´s own channel continuously to best serve customers, and align and influence one´s channel value chain to ensure that all parties reap appropriate rewards. Rangan also provides guidance on managing multiple channels, integrating the Internet into a channel strategy, and overcoming common barriers that impede transformation. A fresh approach to designing and managing channels for the long term, this book helps firms expand value for customers, partners, and the bottom line.
From New York Times best-selling author Simon Baatz, the first comprehensive account of the murder that shocked the world. In 1901 Evelyn Nesbit, a chorus girl in the musical Florodora, dined alone with the architect Stanford White in his townhouse on 24th Street in New York. Nesbit, just 16 years old, had recently moved to the city. White was 47 and a principal in the prominent architectural firm McKim, Mead & White. As the foremost architect of his day, he was a celebrity, responsible for designing countless landmark buildings in Manhattan. That evening, after drinking champagne, Nesbit lost consciousness and awoke to find herself naked in bed with White. Telltale spots of blood on the bed sheets told her that White had raped her. She told no one about the rape until, several years later, she confided in Harry Thaw, the millionaire playboy who would later become her husband. Thaw, thirsting for revenge, shot and killed White in 1906 before hundreds of theatergoers during a performance in Madison Square Garden, a building that White had designed. The trial was a sensation that gripped the nation. Most Americans agreed with Thaw that he had been justified in killing White, but the district attorney expected to send him to the electric chair. Evelyn Nesbit´s testimony was so explicit and shocking that Theodore Roosevelt himself called on the newspapers not to print it verbatim. The murder of White cast a long shadow: Harry Thaw later attempted suicide, and Evelyn Nesbit struggled for many years to escape an addiction to cocaine. The Girl on the Velvet Swing, a tale of glamour, excess, and danger, is an immersive, fascinating look at an America dominated by men of outsize fortunes and by the the women who were their victims. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Christine Lakin. Audio sample: http://samples.audible.de/bk/hach/003693/bk_hach_003693_sample.mp3. Digital audiobook in aax.
Accounting Information Systems and Internal Control provides comprehensive approaches to the design and evaluation of internal control systems. In doing so, it covers both the traditional process approach that focuses on individual organizational processes, and a contemporary typology approach that focuses on different types of organizations as unique combinations of organizational processes. In both approaches and throughout the text, IT is considered an integral part and enabler of internal control. The second edition of Accounting Information Systems and Internal Control: * Places internal control in the context of other related disciplines. * Discusses contemporary developments in the field of internal control. * Explores the relationship between internal control and management control as means to achieve organizational control. * Examines the dynamics of internal control and IT. * Provides tools and techniques for documenting and evaluating internal control systems. * Discusses the process approach to designing and evaluating internal control systems. * Introduces the contemporary typology approach to designing and evaluating internal control systems, focusing on internal controls that are applicable in various types of organization, including trade, production, service (including knowledge intensive firms and telecoms), financial industry and governmental organizations. * Illustrates practical internal control issues using articles from several major international newspapers such as the Financial Times, the Guardian, The New York Times and the Washington Post. Accounting Information Systems and Internal Control has been written for students in Accounting Information Systems and Internal Control courses at advanced undergraduate, graduate and postgraduate levels. A website accompanies the book and provides case studies, PowerPoint slides, an instructor´s manual together with questions and answers: www.wileyeurope.com/college/vaassen
It sounds like a modern day Lifetime movie: two talented, popular and wealthy men both fall in love with the same beautiful but somewhat tarnished girl. One had a long history of mental illness, the other was considered an architectural genius. The inevitable showdown, complete with a very public murder, took place in one of the most fashionable restaurants in the world. Although it sounds like a movie or soap opera, it was an all too true story that culminated with the 1907 ´´trial of the century´´, when railroad tycoon Harry Thaw, the husband of famous model Evelyn Nesbit, was prosecuted for killing renowned architect Stanford White, his wife´s former lover. Some say that it was such a shocking event that it actually helped speed the end of the Gilded Age. In the late 19th century, Cornelius ´´The Commodore´´ Vanderbilt sold his stake in Madison Square Garden to J.P. Morgan, who subsequently hired Stanford White to construct a new arena in its place. At the time he was commissioned to draw up plans for the new Garden, White was a partner with McKim, Mead & White, a firm that had designed some of New York´s most beautiful mansions, including the Fifth Avenue homes of the Vanderbilts and the Astors. However, in addition to designing the Garden and other similar spaces, he also designed a secret hideaway in his own home where an aspiring young dancer, 16 year old Evelyn Nesbit, would entertain him during sexually inappropriate meetings. This and other dalliances would later lead to one of the most notorious events in the Garden´s history. On a warm evening in late June 1906, millionaire Harry K. Thaw, who had by this time married Nesbit, approached White while he watched the show Mam´zelle Champagne in the roof garden theater on top of Madison Square Garden. Pulling out a pistol, he shot White three times in the head at point blank range. At first, those in the theater thought it was a prank, but when the smoke cleared and White´s ... 1. Language: English. Narrator: Colin Fluxman. Audio sample: http://samples.audible.de/bk/acx0/083761/bk_acx0_083761_sample.mp3. Digital audiobook in aax.
Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the ´´invisible touch´´. With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book. 1. Language: English. Narrator: George Wilson. Audio sample: http://samples.audible.de/bk/reco/008008/bk_reco_008008_sample.mp3. Digital audiobook in aax.