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Developing Business Strategies
94,90 CHF *
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Die 5. überarbeitete Auflage des berühmten Klassikers zur strategischen Planung. Hier lernen Manager Methoden zur Unternehmensanalyse kennen, wie z.B. Finanzergebnis und Portfolio sowie externe Kunden-, Konkurrenz- und Marktanalyse. Die Ergebnisse dieser Analysen ermöglichen die Entwicklung und Einführung von Strategien zur Förderung von Wachstum, Diversifikation, Differenzierung und globaler Expansion. Mit aktualisierten Researchmethoden, neuen Beispielen und neuen Fallstudien grosser Firmen wie Toyota, Nike, Saturn und Microsoft. (09/98) 'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.'-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
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Wharton on Managing Emerging Technologies
75,99 € *
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Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein 'neues Spiel', dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können. Emerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps? Wharton on Managing Emerging Technologies presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton s Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies. The editors contend that managing emerging technologies represents a 'different game,' requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as: Common pitfalls and potential solutions for incumbent firms in managing emerging technologies Strategies for assessing the potential of new markets and designing technologies to take advantage of market 'lumpiness' The need for scenario planning and 'disciplined imagination' to develop strategies under uncertainty The limits of patents in protecting gains from technology, and the use of lead time and other strategies The power of innovative financial strategies and the use of real options in making investments Using alliances and new organizational forms Developing a 'customized workplace' Wharton on Managing Emerging Technologies represents a powerful survival kit for managers 'dropped behind the lines' of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game. Praise for WHARTON on MANAGING EMERGING TECHNOLOGIES 'New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges.' -Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum ' Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for must reading for thoughtful executives in today s turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.' -Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos 'Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of

Anbieter: Thalia AT
Stand: 25.02.2020
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Developing Business Strategies
63,99 € *
ggf. zzgl. Versand

Die 5. überarbeitete Auflage des berühmten Klassikers zur strategischen Planung. Hier lernen Manager Methoden zur Unternehmensanalyse kennen, wie z.B. Finanzergebnis und Portfolio sowie externe Kunden-, Konkurrenz- und Marktanalyse. Die Ergebnisse dieser Analysen ermöglichen die Entwicklung und Einführung von Strategien zur Förderung von Wachstum, Diversifikation, Differenzierung und globaler Expansion. Mit aktualisierten Researchmethoden, neuen Beispielen und neuen Fallstudien großer Firmen wie Toyota, Nike, Saturn und Microsoft. (09/98) 'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.'-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

Anbieter: Thalia AT
Stand: 25.02.2020
Zum Angebot