Managing Media Firms and Industries:What´s So Special About Media Management? Media Business and Innovation. 1st ed. 2016
Competitive Strategy for Media Firms:Strategic and Brand Management in Changing Media Markets Sylvia M. Chan-Olmsted
Social Media Strategies for Professionals and Their Firms:The Guide to Establishing Credibility and Accelerating Relationships Michelle Golden
Expert advice on growing your professional service firm or individual practice through social media. Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet. Provides step-by-step approaches to successful professional blogging. Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites. Includes pitfalls and success stories featuring notable social media trailblazers. Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers. 1. Language: English. Narrator: Elisa Carlson. Audio sample: http://samples.audible.de/bk/acx0/002063/bk_acx0_002063_sample.mp3. Digital audiobook in aax.
The Conversational Firm:Rethinking Bureaucracy in the Age of Social Media Columbia University Press Catherine Turco
Media Convergence Handbook - Vol. 2:Firms and User Perspectives Media Business and Innovation. 1st ed. 2016